Laura Tenorini

When it comes to marketing, slogans are an effective, catchy, and intriguing way to deliver a message. And if you need your slogans translated into Italian for your marketing campaign, you should definitely rely on a transcreation service. Let me tell you why.

If you’re planning to expand your business in Italy, translating your website into Italian is a necessary part of your strategy. Having a website that speaks the language of your target clients – that is to say the Italian market – means increasing its visibility, simplifying communication with your target, and earning your clients’ trust.

If you have already read my previous blog posts, now you know it for sure: if you want to expand your business in Italy, your content needs to be translated from English into Italian by an Italian native linguist. And if you’re dealing with marketing materials, a creative translation into Italian might be just what you need.

Want to run a successful marketing campaign in Italy? The first step is to localize your content from English into Italian in order to effectively deliver your message. That is to say, marketing transcreation into Italian is the first stage of the journey.

If you have translated your marketing materials in-house from English into Italian, it may be useful to know how to review Italian-translated texts by yourself.

If your aim is to reach Italian consumers, you are probably planning a content strategy or digital marketing campaign involving an English to Italian translation of your marketing materials or a professional copywriting service, but do you know how transcreation can be useful to your business?

When thinking about your multilingual content, you should remember that there is no such thing as an “international audience”. In fact, you should instead think about distinctive national audiences.

When localizing your online content for the Italian market, SEO – or Search Engine Optimization – is one of the most important activities to consider. In particular, thanks to an SEO translation, your Italian content will be more easily found online.

According to a survey published by Investopedia, Italy is the third-largest economy in the Eurozone and has the world’s eighth-largest GDP: expanding your business in Italy is a great idea but in order to succeed, you need to know how to target the Italian market with your content.

If you are planning to expand your business in Italy, you should deepen your knowledge of Italian customs before writing marketing content. This will surely give you an edge over your competitors and will save you a lot of embarrassment while reaching Italian consumers.